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INDIVIDUAL
Through this project, I was able to utilise my previous experiences and discipline-specific knowledge I have acquired as a marketer. My contributions involved the overall marketing aspects of the company, as well as branding and visual identity.
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Marketing Management
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Conducted a competitor analysis to determine Brainy Bees' position in the market
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Analysed the product concept, pricing strategies, and distribution channels
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Developed marketing strategies across digital and physical channels to best promote the company and maximise conversions
Design & Visual Identity
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Creation of our logo and branding kit
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Maintained visual consistency
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Further developed personal graphic design skills
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